Summary
Growth, commercial leadership & applied AI
Sam builds teams and helps businesses grow, with experience spanning growth marketing, commercial strategy and applied AI.
Most recently, he held SVP roles across Growth, Commercial and Applied AI at Seed Health. During his tenure, the company doubled revenue, substantially improved profitability and launched four new products. His Applied AI work focused on tools to improve commercial performance.
Previously, Sam built and led the Growth Marketing department at Noom, a healthcare company. Over his five years there, annual revenue grew from $12 million to more than $600 million, while his team grew from one person to 20. He left as VP Growth Marketing in 2022.
Earlier, he was Director of Strategy at Social Fulcrum, an early innovator in data-driven Facebook advertising. Before that, he lived and worked in Kampala, Uganda, across microfinance, impact investing and nonprofits, and co-founded SEBO, a men’s fashion and accessories line.
Alongside these roles, Sam has advised companies on growth, strategy, commercialization and AI.
Areas of work
Growth strategy & measurement. How to find customers, assess marketing performance and decide where to invest next.
Commercial strategy. How to bring products to market and grow across direct-to-consumer, retail and marketplace channels.
Product strategy. How to use product to expand the addressable market, accelerate growth and deepen customer retention.
Applied AI. How to turn AI capabilities into useful tools, workflows and better business decisions.